The short answer
The most-discussed Lattafa perfumes in the UK in 2026 are Khamrah (more than 30,000 Fragrantica votes), Asad, Yara, Eclaire and Angham. Newer bottles gaining fast are Fire On Ice, Rave Now and Asad Bourbon. We judge “trending” by public community votes, TikTok attention and our best-sellers range, not by guesswork.
“Trending” is one of the most abused words in perfume retail. It usually means “the bottle we want to sell this week”. This guide works differently. A perfume only appears here if there is something you can check: a large or fast-growing vote count on Fragrantica, TikTok attention that our own product pages already document, or a place in our best-selling Lattafa perfumes range. Vote counts were checked in October 2026. Prices are live at the time of writing, and every bottle below is in stock unless we say otherwise.
This isn’t a launch tracker. For bottles that came out this year, our new Lattafa releases page reviews every launch, newest first. This page covers what people are actually wearing and buying now, whatever the release date.
Why Arabian Perfume Is Everywhere in 2026
Three things have pushed Arabian-style fragrance from specialist shops into the mainstream of UK shopping.
Social video did the sampling. Perfume is hard to sell online because nobody can smell a screen. Short videos solved part of that with reactions and comparisons instead: “this £20 bottle smells like a £200 one”. Lattafa’s black-and-gold Khamrah became the poster bottle for that kind of video in 2023, and the habit has stuck.
Shoppers want warmer, longer-wearing scents. Oud, amber, vanilla, saffron and musk wear for longer than fresh citrus. Those are exactly the materials Arabian houses have always used. High-street chemists have noticed and now sell their own “Arabian-inspired” ranges at around £15 a bottle.
The maths is hard to argue with. A full 100ml Lattafa Eau de Parfum costs from £16.99 to £22.99 for most of the bottles below. That is close to high-street “inspired” pricing, but from an actual Arabian perfume house. Whether that value holds up is a fair question, and our honest answer to “Is Lattafa worth it?” covers where the brand falls short as well.
Trending Lattafa Perfumes for Women
Lattafa Angham
Mandarin, ginger and pink pepper open over lavender, cocoa, jasmine and praline, then settle on vanilla, musk and amber. Angham launched in 2024 and already holds 4.44 out of 5 from more than 5,800 Fragrantica votes. That is the highest average of any bottle on this page. Our best-sellers page currently names it as our top seller. Most buyers come to it because it’s often compared to Burberry Goddess. It is sweeter than the Burberry and best from autumn onwards.
Lattafa Yara
The pale pink bottle: orchid, heliotrope and tangerine over a creamy gourmand accord and tropical fruit, finishing on vanilla, musk and sandalwood. Yara launched in 2020 and is still in our best-sellers range, at 3.94 from more than 12,000 votes. Our product page describes it as a TikTok favourite. It’s a soft daytime scent, not a projector, which is part of its appeal.
Lattafa Eclaire
Caramel, milk and sugar, then honey and white flowers, then vanilla, praline and musk. It smells like a bakery counter, and wearers often compare it with Giardini di Toscana Bianco Latte. It launched in 2024, holds 4.06 from more than 9,800 votes, and is listed in our best-sellers range.
Trending Men’s Perfumes in the UK
Lattafa Asad
Black pepper, tobacco and pineapple over coffee, patchouli and iris, with a vanilla, amber and benzoin base. Asad has 4.03 from more than 14,000 Fragrantica votes and sits in our best-sellers range. It owes its fame to the Dior Sauvage Elixir comparison. It is spicier and sweeter than the Dior, and at its best in cold weather.
Lattafa Asad Bourbon
A 2025 addition to the Asad line, with mirabelle plum and lavender over cocoa, nutmeg and davana, then bourbon vanilla, vetiver and amber. When we went through wearer reviews for our guide to the most complimented Lattafa perfumes, Asad Bourbon had the most compliment mentions of any men’s bottle. It is a winter gourmand, so save it for the colder months.
Lattafa Fire On Ice
Cognac, raspberry and cinnamon on top, rose petals, caramel and moss in the heart, and oak, myrrh, cedar and ambroxan in the base. It launched in 2025 and already has 4.27 from almost 800 Fragrantica votes. That is a strong start for a bottle this new, and reviewers most often compare it with Kilian Angels’ Share Paradis. It’s unisex, boozy and sweet, and comes as a 110ml bottle rather than the usual 100ml.
Lattafa Rave Now
The fresh one on this list. Pineapple, apple, bergamot and blackcurrant sit over birch, patchouli, jasmine and rose, with musk, vanilla, oakmoss and ambergris in the base. Fragrantica files it under Lattafa’s RAVE line as “Now”, where it holds 4.18 from more than 1,250 votes. It is an original composition rather than a dupe, and it’s a sporty daytime choice for spring and summer.
Lattafa Pride King of Arabia
Raspberry and bergamot over cedar, osmanthus and orris, then leather, vanilla and patchouli. This is the newest and least proven bottle here, with 3.99 from about 210 Fragrantica votes. It earns a place because buyers looking for fruity leather keep finding it. Some Fragrantica reviewers dispute the published notes, so treat it as one to watch rather than an established hit. It is also the dearest bottle on this page.
The TikTok Bottles: Viral, but Is It Worth It?
Our product pages already describe four Lattafa bottles as TikTok favourites. Here’s the honest version of each, including what the videos tend to skip.
- Khamrah (£22.99). The bottle that took over fragrance TikTok in 2023. Its rating has held up, at 4.21 from more than 30,000 votes, so the hype has largely been earned. What the videos skip: it is properly sweet and heavy in summer heat. Worth it if you like warm, spiced gourmands.
- Yara (£17.99). Viral for its creamy “strawberry milkshake” feel. What the videos skip: it is soft and close to the skin, and some wearers barely detect it after a few hours. Worth it if you want a gentle daytime scent. Not if you want to be noticed across a room.
- Eclaire (£19.99). Our product page calls it a TikTok phenomenon. What the videos skip: a fresh bottle can smell synthetic and alcohol-heavy for the first four to six weeks, and a minority of wearers never get on with it. Worth it if you’ll let it rest before judging it.
- Hayaati Gold Elixir. Compared with Armani Code Profumo in community blind tests on Fragrantica and TikTok. It is out of stock at the time of writing, so check back when it returns.
The general rule: a viral bottle is a good place to start, not a guarantee. Sweet gourmands photograph and review well, but they are polarising in a warm office. If a video sells you on a bottle, check its season and sweetness before you buy.
Trending vs Timeless
Some of these bottles will still be bestsellers in five years. Others are this year’s conversation. Our call, based on how long each has held its rating:
| Perfume | Evidence | Trending or timeless? | Price |
|---|---|---|---|
| Khamrah | 4.21 · 30,000+ votes | Timeless | £22.99 |
| Asad | 4.03 · 14,000+ votes | Timeless | £17.99 |
| Yara | 3.94 · 12,000+ votes | Timeless | £17.99 |
| Eclaire | 4.06 · 9,800+ votes | Becoming timeless | £19.99 |
| Angham | 4.44 · 5,800+ votes | Trending now | £17.99 |
| Rave Now | 4.18 · 1,250+ votes | Trending now | £16.99 |
| Fire On Ice | 4.27 · ~800 votes (2025) | Trending now | £22.49 |
| Asad Bourbon | Most compliment mentions (men’s) | Trending now | £17.99 |
| King of Arabia | 3.99 · ~210 votes | One to watch | £33.99 |
Ratings and vote counts from Fragrantica, checked October 2026. Rave Now is listed on Fragrantica under the RAVE line as “Now”.
Frequently Asked Questions
Quick answers to the questions UK shoppers ask most.
What are the trending Lattafa perfumes in the UK right now?
Going by Fragrantica votes and our best-sellers range, the established names are Khamrah, Asad, Yara, Eclaire and Angham. The newer bottles gaining fastest are Fire On Ice, which has almost 800 votes since its 2025 launch, Rave Now and Asad Bourbon. King of Arabia is a newer one to watch, with a much smaller review base so far.
What is the most popular Lattafa perfume?
By community size, Khamrah, with more than 30,000 votes on Fragrantica and a 4.21 average. At Royal Scents, our best-sellers page currently names Angham as the top seller. Asad and Yara also have more than 12,000 Fragrantica votes each, so all four are safe first bottles depending on your taste.
Which Lattafa perfume went viral on TikTok?
Khamrah is the best-known example. It took over fragrance TikTok in 2023. Yara, Eclaire and Hayaati Gold Elixir have also had a lot of TikTok attention. Hayaati Gold Elixir is out of stock with us at the time of writing, while the other three are available.
Are viral TikTok perfumes worth buying?
Often, but not blindly. The Lattafa bottles that went viral also hold solid Fragrantica ratings from thousands of voters, which is a better sign than views. Check the season and sweetness first. Khamrah and Eclaire are heavy gourmands, Yara is soft, and a fresh bottle may need a few weeks’ rest before it smells its best.
What are the trending men’s perfumes in the UK in 2026?
Within Lattafa, Asad remains the most reviewed men’s bottle. Asad Bourbon had the most compliment mentions in our review research, and Fire On Ice and Rave Now are the 2025 to 2026 risers. Rave Now is the fresh daytime choice. The others are evening and cold-weather scents.
Why is Arabian perfume so popular in the UK?
Shoppers want warmer, longer-wearing scents built on oud, amber, vanilla and saffron, and social video made those bottles easy to discover. Prices help too. A 100ml Lattafa Eau de Parfum usually costs between about £17 and £23, close to high-street “Arabian-inspired” ranges, but from an established Arabian house.
Is trending the same as new?
No. Trending here means popular and talked about now, whatever the release date. Khamrah dates from 2022 and Yara from 2020. For launches only, see our new Lattafa releases page, which reviews each new bottle as it arrives, newest first.
Written by Shaheen Shah Abrar, Founder of Royal Scents. Notes checked against Fragrantica and lattafa.com.
References
- Lattafa Khamrah on Fragrantica
- Lattafa Angham on Fragrantica
- Lattafa Yara on Fragrantica
- Lattafa Eclaire on Fragrantica
- Lattafa Asad on Fragrantica
- Asad Bourbon on Fragrantica
- Lattafa Fire On Ice on Fragrantica
- RAVE Now (Lattafa Rave Now) on Fragrantica
- Lattafa King of Arabia on Fragrantica
- Lattafa’s official Angham listing