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French Avenue is a UAE fragrance house that Fragrantica lists under Fragrance World Trading LLC, which makes it Fragrance World’s sister label rather than part of Lattafa. Its first releases appeared in 2021, and the line is built around niche-style compositions with a warm Middle Eastern finish. The bottle that put the name on UK shopping lists is French Avenue Liquid Brun, and it is the French Avenue fragrance we stock today.

Where to start

  • Liquid Brun (2024) – cinnamon, cardamom, orange blossom and bergamot, then bourbon vanilla and elemi, drying to praline, ambroxan, musk and guaiac wood. Fragrantica reviewers most often compare it with Parfums de Marly Althaïr; it is an alternative in that warm vanilla-spice style, not a copy, and we are not affiliated with Parfums de Marly.

Is Liquid Brun right for you?

Choose it if you like sweet, spiced vanilla scents for autumn and winter evenings and want something that reads polished rather than sugary. If you would rather stay with Lattafa, Asad Bourbon sits in the same cocoa-and-vanilla territory with nutmeg instead of cinnamon. We put both alongside Azzaro The Most Wanted Parfum in Asad Bourbon vs Liquid Brun vs The Most Wanted. For more bottles in this mood, browse our vanilla perfumes and gourmand perfumes.

Like most Arabian eau de parfums, a fresh bottle can open a little sharp; a few weeks’ rest in a cool, dark cupboard usually smooths it out. Our maceration guide explains why.

Every bottle is 100% authentic and sealed, with free tracked UK delivery on every order, dispatch within 24 hours and 30-day returns.

French Avenue: FAQs

Quick answers to what customers ask about this house.

Is French Avenue made by Lattafa?

No. Fragrantica lists French Avenue under Fragrance World Trading LLC, the company behind Fragrance World. Lattafa is a separate UAE house, although both sell the same broad style of Arabian eau de parfum.

What does Liquid Brun smell like?

Warm cinnamon and cardamom over a bourbon-vanilla heart, finishing on praline, musk and woods. Fragrantica’s community tags its main accords as sweet, warm spicy and vanilla.

Liquid Brun or Asad Bourbon?

Liquid Brun leans cinnamon and praline; Asad Bourbon leans cocoa and nutmeg. Our three-way comparison sets out the differences note by note.

Related: Vanilla perfumes · Designer alternatives · Dupes guide