Lattafa Emeer 100ml – Clive Christian Town & Country Alternative

Clive Christian Town & Country is a gentleman’s fragrance in the old sense: clary sage and juniper over sandalwood, amber and mossy woods, from the house’s 2023 Crown Collection. It is also around £400 for 50ml at UK department stores. That price is the reason you’re on this page.

Lattafa Emeer launched in 2024 and was quickly picked up by reviewers as the Lattafa route to Town & Country. It is a dry, clean, aromatic-woody Eau de Parfum: gin-like juniper and bitter citrus, a white tea and cardamom heart, and an ambergris-and-cashmeran base that radiates off the skin.

Emeer contains every note Clive Christian lists for Town & Country, and reviewers who know both call them extremely similar in the drydown, but the opening is louder and more lemony. Lattafa doesn’t market it as an alternative, and we haven’t put the two side by side ourselves.

We’ll set out where the two match and where they part company below, along with the one caveat that turns up in almost every review. If you have been searching for Lattafa Emeer in the UK, this is the full 100ml bottle, the only size Lattafa makes.

The Scent Pyramid at a Glance

Twelve notes across three tiers — the full Lattafa Emeer notes list, in the order you’ll meet them.

Lattafa Emeer — Quick Specs

The Lattafa Emeer Notes, Layer by Layer

Top — Lemon, Bergamot, Juniper Berries, Clary Sage. It opens bright and bitter. The juniper is the signature, dry and genuinely gin-like, with lemon and bergamot giving lift and clary sage adding a herbal, barbershop edge. This is also the stage some reviewers find sharp, so judge it after half an hour, not after the first spray.

Heart — Cardamom, White Tea, Sandalwood, Olibanum. This is where Emeer earns its reputation. Dry white tea and cool green cardamom sit over creamy sandalwood, and a thread of olibanum (frankincense) gives it a quiet, slightly powdery seriousness. Clean and tailored rather than sweet.

Base — Ambergris, Cashmeran, Patchouli, Cedarwood. The drydown is what makes Emeer read expensive: ambergris and cashmeran give a soft, musky radiance over dry cedar and a restrained patchouli. It is the part reviewers who own Town & Country most often describe as nearly the same.

Performance, Measured

The Town & Country Comparison — What Actually Matches

Search “lattafa emeer dupe of” or “emeer clive christian” and the answers point the same way: Clive Christian Town & Country, the 2023 Crown Collection release that the house says draws on a 1925 formula. Clive Christian publishes only a short note list for it, so here is where the two meet and where they part company:

Be realistic about the first half hour before you order. Reviewers who own both describe Emeer as extremely similar, some saying the drydown is essentially the same, while others feel the comparison is overstated and that Town & Country is the better-blended of the two. Where they agree is that the difference in quality is nowhere near the difference in price. Our Lattafa niche alternatives range maps the rest of the family.

Emeer or Art of Universe? Check Before You Order.

Both are fresh, woody Lattafa scents at the same price, and they suit different people. We stock both, so there’s no incentive for us to push you either way — pick on the notes:

Short version: if you came here for the Town & Country comparison, stay on this page. If you want something fruitier and easier-going for weekends, Lattafa Art of Universe is the one — see Art of Universe 100ml EDP here → And if it’s the incense-and-cedar side of Emeer you like most, Lattafa Musamam takes it in a warmer, saffron direction.

The Lattafa Emeer Bottle

Emeer comes in a golden bottle and one of Lattafa’s more theatrical presentation boxes: Lattafa’s own unboxing video shows the box lighting up as it is opened. Reviewers mention it often, and while a few reviewers find it a little showy, it looks considerably more expensive than £28.99 and needs no gift wrap.

It holds a full 100ml, which is the real story here: the Clive Christian it’s compared to is a 50ml at more than ten times the money. Emeer comes in a Lattafa outer carton carrying the official holographic authentication seal, which is what you should check first when it lands; our UK authentication guide shows how.

What Lattafa Emeer Reviews Say

The consensus across Emeer reviews is positive, and much of it comes from people who already know Town & Country. Wearers commonly report seven hours or more on skin, with some reporting well past ten, strong projection in the first two to three hours and a moderate, clean trail after that. The praise clusters around three things: the dry juniper-and-tea character, the refined woody drydown, and how close it gets to the Clive Christian for the money.

Two caveats show up repeatedly, and both are worth knowing before you buy. First, several reviewers say the opening from a fresh bottle is harsh and lemony (one called it “lemon floor cleaner”) before the tea and woods come through, and that it improves with time. Second, although Lattafa lists it as unisex, many reviewers describe it as mature and masculine. Anyone weighing an Emeer review against Town & Country should read it in that light: close in the drydown, rougher at the start.

Good to Know Before You Buy

• It’s a warm-weather, daytime fragrance first. Spring and summer, the office and smart-casual settings. The ambery woody base keeps it wearable into autumn, but it is not a heavy evening scent.
• It is dry, not sweet. If you want a gourmand or a compliment-magnet vanilla, look elsewhere; Emeer is clean, herbal and tailored.
• Unisex on paper, masculine in practice. Lattafa and Fragrantica list it as unisex, but many reviewers find it reads mature and masculine.
• Two or three sprays is the sweet spot. The opening is loud; more sprays mostly means more lemon.
• Give a fresh bottle a few weeks. A harsh lemon, alcohol-heavy opening is commonly reported to soften after a rest in a cool, dark cupboard.
• 100ml is the only size. Lattafa makes Emeer as a 100ml / 3.4 oz Eau de Parfum.
• Also listed as “Lattafa Emeer Unisex 100ml EDP Spray”, “Emeer by Lattafa Perfumes”, “Emeer Lattafa 100ml” and “Emeer Eau de Parfum 3.4 oz” — same fragrance, you’re on the right page.

Frequently Asked Questions

Tap a question to open the answer. The nine things people ask most before buying this bottle.

Written by Shaheen Shah Abrar, Founder of Royal Scents. Emeer is a rougher start and a very close finish to the Clive Christian it gets compared to, at a fraction of the price. That is the entire decision.